David T. Scott

The New Rules of Lead Generation

Drawing from years of hands-on experience in leading marketing teams at major tech companies like Amazon and Twitter, David T. Scott authored this comprehensive guide to transform how marketers approach lead generation in the modern era.

After witnessing countless marketing teams struggle with disconnected tactics and wasted budgets, David identified the critical need for a strategic framework that unifies the seven most effective lead generation channels. His book emerged from real-world challenges—helping companies generate over 30 million leads while optimizing ROI across diverse industries.

David's approach goes beyond theory—this book provides actionable frameworks for integrating email marketing, search engine optimization, social media advertising, direct mail, cold calling, banner ads, and trade shows into cohesive campaigns that deliver measurable results.